MSNBC doesn’t even hide the fact it is a megaphone for the DNC.
Perhaps the most strident cheerleader on the network is Joy Reid.
And Reid just got some bad news about her struggling MSNBC show.
Joy Reid’s ratings are way down.
It turns out that audiences get tired of bottom-of-the-barrel sensationalistic commentary.
Reid’s takeover of Chris Matthews’s time slot is not going well at all.
Fox News reported that, “MSNBC host Joy Reid’s ‘ReidOut’ finished April with its smallest monthly audience in the far-left program’s nearly two-year history. ‘ReidOut‘ averaged 1.1 million viewers during the news-heavy month, a 31% decline from April of last year. She also shed 11% of viewers who tuned in last month and a staggering 51% compared to the show’s debut month of July 2020.”
Reid’s rhetoric is already bombastic.
With her ratings sagging, becoming even more over-the-top likely will not save her.
Fox News added that “’ReidOut‘ has also lost 57% of her total audience among the advertiser-coveted demographic of adults age 25-54 since the program launched in July 2020, finishing April with a dismal demo average of only 124,000 viewers. ‘ReidOut‘ viewership during April was MSNBC’s least-watched month during the weeknight 7 p.m. hour among the critical demo since July 2015.”
Reid’s shtick is predictable and tiresome.
She simply picks an issue, and finds a way to shoehorn in the most absurd race-baiting narratives.
For example, Reid said of Elon Musk buying Twitter, “Elon Musk, I guess he misses the old South Africa in the 80s…He wants that back.”
So according to Reid, Musk wants to bring back apartheid by committing to free speech as a core principle.
Recently, Reid suggested Florida Governor Ron DeSantis would sic officials on black Floridians attempting to vote.
She’s referred to Supreme Court Justice Clarence Thomas as “Uncle Clarence,” and ranted on Instagram about “white tears” after Kyle Rittenhouse broke down upon hearing he was acquitted.
Reid said, “[I]n America, there’s a thing about both white vigilantism and white tears, particularly male white tears. Really, white tears in general because that’s what Karens are, right? They Karen-out, and as soon as they get caught, they bring waterworks. White men can get away with that, too, and it has the same effect.”
Reid’s monotonous commentary rings hollow, and that appears to be reflected in the ratings.
It’s a wonder Reid still has a job after she got caught lying about old tweets and blog posts.
If the ratings keep trending in the wrong direction, she won’t have one for long.
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